You smell like an orchard … have you been drinking?

Pressed lemon flavoured beer!

Pressed lemon flavoured beer!

There is a London restaurant that is offering a three-course, 500-calorie meal for slimmers. Is this in response to the eternal cry of those seeking to lose a few pounds … “I can’t go to any restaurant because everything on the menu doesn’t fit into my diet?” Or is it a ploy to lure publicans from all over the country to dine in London because the CEO of the British Institute of Innkeeping has said that results of the recent survey should “… act as a wake-up call to the industry …?”

This report describes many landlords as “chublicans” because their lifestyles have made them obese. Some would argue that Tim Hulme’s words come too late because for years and years insurance underwriters have regarded workers in the Industry as high risk and slapped a loading onto any premiums – not only because of their exposure to alcohol but also because of the “unhealthy lifestyle” and diet. Well, at the Balcon, you will get beautifully presented dishes with hardly any calorific count that will satisfy most dieter’s needs. So on the strength of the research survey, don’t be surprised if you happen to see your local publican dining there on his day off in order to heed “the wake-up call” (they don’t happen to mention the cost of these low-cal dishes, though).

Stocktakers will have to add another column to their spreadsheets if the latest “must have” item is embraced by publicans whose customers have a sweet tooth. This might prove to be especially popular with the designated driver as they can have-their-beer-and-eat-it and walk out stone cold sober, too. The Germans have come up with beer-flavoured jelly beans. And pretty popular they are too by all accounts. These non-alcoholic sweets come in a variety of flavours and more are also being contemplated. Just bear a thought for the coppers on the roadblock breathalyzing everyone on whom they can smell booze. The designated driver might have scoffed a whole plateful, smell like a brewery and be as sober as a judge.

At the other end of the scale, popularity of a beer that is flavoured like fruit is also gaining momentum. The cops at the roadblock will REALLY be confused now. Chaps can smell like an orchard but might not be capable of putting their hand in their pocket! They say this is what technology is doing to improve the choices of customers.

Technology has also evolved to such a point that chaps like Jon Rutter and his team do know how to differentiate between everything that’s going on in the market place and what’s really necessary in order to keep their customers profitable and supplied with the correct choices and items. They have it all on their laptops and tablets, available at a moments notice for editing, scrutiny or consultation. No more bulky briefcases filled with reams of paper to be lugged from car to office and back.

But, there are times when “old-fashioned” paper still has its place – when tablets and technology is useless as illustrated in the short video, “Paper is not dead.”


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