You can’t fool ’em … meat comes from animals!

Greyton Livestock 002Two people walk into a pub. The bloke orders a lager and the lady a glass of wine. The barman says, “how many calories in your wine? And how much ABV?”

She says, “whaaat?”

Well that’s what could be on the cards if Sainsbury’s efforts take off. They’re of the opinion that ‘… clear labelling has an important part to play in helping customers make healthier choices …‘ A recent survey they conducted indicated that 85% (not 82.3 or 86.1%) of Britons do not know how many calories there are in a glass of wine – and also that 66% would like to see calorie-labelling on alcohol (but there was no clarity as to whether the 66% figure is 66% of those polled thus making it 56% of all Britons).

A cynic may suggest that whether people know the calorific factor on alcohol or not wouldn’t make any difference to the consumer. Having had all the calories, salt, carbohydrate etc on food labels for years hasn’t seem to have made any difference to people buying what they want to eat. If they want bacon, they’ll buy it, and if they want croissants, they’ll buy them. Regardless of any fat or salt quantities itemised on the labels. (Stocktakers might not appreciate Sainsbury’s efforts – they might have to insert a whole lot more columns into their Excel spreadsheets if more options need to be available for dieting wine-bibbers).

The Welsh were celebrating in style this last week as they handed the the French their 6-Nations head on a plate to them by winning 27-6. possibly the Welsh team had all seen, and were inspired by Sam Warburton’s cameo appearance on a groom’s video project to surprise his new wife. Steven Williams had embarked on an ambitious plan to get all his wife’s heroes to send her a wedding greeting. And somehow he managed to get a star-studded array of personalities to send in personalised messages to Ceri wishing her well on her wedding day! Even Jimmy Carr and Matt Lucas weighed in with a personalized greeting to this winning Welsh team-up giving the guests the impression that they were all long-time friends.

But ‘impressons‘ seem to have caused offence to a few people in Sudbury who objected to the fact that JBS Family Butchers were displaying their wares in the shop window. You know, things like dead animals that people eat – pigs, chickens, cows, sheep and so on. The butchery has been doing it for years. For the last 100 in fact. And only now someone has gotten a bit miffed about it. Other butchers have expressed outrage at the petition that called for the goods on display to be removed, saying “… The people kicking up a fuss about this man have gone soft. They’ve lost touch with reality…” Professional stocktakers like Jon Rutter and his teams will probably also have to educate the public in outlying areas on how things like meat is ordered and break the truth to the ‘town-mice’ by letting them know that down at the pub, the ‘pork pie’ is really made from the little piggy that didn’t go ‘wee, wee, wee all the way home!

One wonders whether the folk moving to the country are also shocked that milk doesn’t really come from gold topped bottles in nice cold fridges in the supermarket, but from the nether regions of moo-cows. Perhaps, knowing this, they’ll just stick to taking their tea with cream instead!

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