Winning is better than just “taking part!”

Young stylish businessmanSince the dawn of the professional era in sports the focus for the spectator has generally been on the spectacle of the event, whether it be football, motor racing or even darts. And as media has become more sophisticated and accessible there is hardly a gap when sport of some kind is not available to be watched and enjoyed.

So you can imagine the outcry across pubs and sitting rooms across the country when ITV decided that switching from the last tension-filled game of the French Open final wasn’t a priority so they turned it off. A “spokesman” was quick to point out that things had gone “… over the scheduled broadcast time etc etc” … but cynics may suggest that there was some technician sitting in front of a darkened console, who was not interested in tennis, who merely just flicked a switch according to the roster he had in front of him instead of actually thinking about the result of his action – after all, public relations aren’t his responsibility.

Perhaps there will be a different, tennis-loving “techie” on duty at ITV while Wimbledon is on.

Gone are the days too, when the result of a match tended to be played along the lines of the Olympic Creed, “The most important thing … is not to win but to take part …” This won’t sit well with many supporters of some teams at the World Cup in Brazil. You won’t get much of a smile from Roy Hodgson’s lads by telling them that it was only a game, and wasn’t it nice to take part?

Professionals who strive for success in any field will tell you that winning is everything. Even in the hospitality trade, success is measured in results and successful results usually translate into profits. Jon Rutter and his team of professional stocktakers can show you many examples of this truth. You can make the best soufflé in the world but if you’re not selling it for a profit it’s not contributing to your success.

Occasionally some strive for success without proper planning or attention to detail and then are found wanting. Like the holidaymakers who thought that climbing up a mountain in the Nevis Range was a bit of a stroll and had only packed their enthusiasm. They had to be rescued. If you happen to find a pair of flip-flops on the side of a Aonoch Mor sometime, they will be the ones a rescuer chucked away in anger as he had to carry their owner down on a stretcher.

But planning and strategy, while vital in any business, can be a bit like smoke-and-mirrors if you’re not careful and want to give the impression of prudential management, while in reality nothing changes. The prime example is the FIFA Exco (sport, again) who have decided that the recommendation of the Ethics Committee should be adhered to and that the awarding of bonuses should be banned. So they have stopped taking bonuses. Instead they have given themselves a 100% pay rise.

One punter commented, “Nice work if you can get it … but why do we even have FIFA Exco members being paid a salary? Oh yes, it’s for the love of the beautiful game.

Allergic reaction? Some Twitterers are … to bunnies!

These days you have to warn people about things like nuts and or mushrooms in their food. Or whether the chicken was slaughtered in a particular way. The reason for this is that there seem to be a lot more people suffering from allergies or else they’re sensitive to the way their meat is killed and prepared. Or they’re sensitive as to whether their food even contains meat, or protein or dairy.

It must be a restaurateur’s nightmare trying to prepare a menu. But what if the chef also has a problem? Not with the food – but with the kitchen! In Scotland, Cameron Robertson has had to give up his career as a chef because he’s allergic – to the pots, pans and utensils. And now he’s had to give up his culinary dreams. Perhaps with the development of more implements made from silicon instead of metal and with the reintroduction of granite counter tops he’ll find his way back into the kitchen?

Image: Photonut

Image: Photonut

Some of award winning author Jeanette Winterson’s followers were aggrieved when she didn’t give too much warning before posting images of a recently-deceased parsley thief that she had dispatched in anger. Some of her 32 000 Twitter followers didn’t like seeing what she had done to ‘bunnikins’ who had been conducting an ongoing assault on Winterson’s garden. Eventually it was too much for her so she trapped, killed, prepared and ate the culprit. Some of the followers were more outraged by her comments about using the head as a glove puppet than they were about the slaying!

There was a furious Twitter-war raging between Winterson and some of her various followers. With two camps having a go at each other about the origin of food and its preparation. One angry follower wrote that she “… would never read a word you write. Rest in peace, little rabbit.” To which Winterson retorted, “Do you only read vegetarians? …”

Some establishments might consider asking their stocktakers to source a copy of the REAL health and safety regulations in case one of their customers wants to check up on things their staff (or themselves even) might have thought was in or out of the rules. A customer was told in no uncertain terms that her child couldn’t use a staff toilet in a Specsavers as it was “contrary to ‘elf-and-safety regulations” – but this was debunked by the Health & Safety Executive as nonsense. There are a whole lot of other misconceptions too, but it has been very convenient for establishments to use it as an excuse to say “no” to something. Like having to produce ID to buy Christmas crackers. Or being prevented from taking photographs of your child at a sports event under the Child Protection Act. Also rubbish.

Just as well, then someone was “breaking the rules” at a rugby game in the Herts Shield junior cup final when an unsporting parent was snapped deliberately tripping a player to prevent him scoring.

Jon Rutter and his team of professionals will tell you exactly what is and what is not permitted in the establishments that they look after – and contrary to the opinions of some, you CAN take photos of the food you’re about to eat and post it to Twitter – even if it’s rabbit!

Give me a pub team anytime! (… so says Roy)

Image: Felipe Dan Reis

Image: Felipe Dan Reis

Any place that runs speed-eating competitions would probably have their stocktakers tearing their hair out over pre-ordering quantities for the event. Especially if the world champion competitive eater is expected in town. But in order to be recognized, she’d probably have to wear a notice saying “I’m the Champion” because the petite, size 8 mum-of-four doesn’t look like she could shovel away a 5000 calorie burger in six½ minutes! The “Stellanator” consisted of six slabs of meat, slices of cheese, six fried eggs, 12 slices of bacon, lettuce, tomatoes, mayonnaise, pickles, grilled onions, peanut butter, jalapenos and then there was the bun (top & bottom) to keep it all together.

It all started off as a way of proving someone wrong – as one does – and things escalated from there to 9 lb burritos, 54-inch pizzas and more. I’m still trying to get my head around how she manages to work her way through a 12 lb sandwich and 1 lb of fries in 53 minutes!

The question many ask is, “Why?” But Mollie Schuyler does it for the money. In January she scooped £17 800.00 for guzzling 363 chicken wings in 30 minutes.

Money also seems to be the motivation for becoming a professional football player. You’d think that earning 200 grand a week would be enough. But no, Yaya Touré “wants his cake and eat it” too! But Manchester City insist that they did give him a cake to celebrate his birthday. I didn’t realize that birthday #31 was such an important milestone.

Who would be a football coach? Especially when your star player is miffed because no one (allegedly) gave him his birthday bumps? And especially if you’re Louis van Gaal, the new coach of Manchester United when the National Coach has said that he could beat Man U with a pub team if he had six months to prepare! And he’d probably only have to pay them in pints and crisps, too.

But for that matter, who’d be a politician when things go wrong for some of them the way they did this week. You had a leader who didn’t know who he was there to support, nor who was running that particular council – all caught on two separate occasions on TV and on radio. Awkward.

Or the politician that organised for steel band who were all set to play their tunes and entertain the crowds when they discovered that the political party that had contracted them wasn’t who they wanted to support. “Pack the drums away, lads, we’re outta here!” I wonder if they had to return their fee?

Jon Rutter would be the first to tell you how imperative careful planning and good strategy is in running a successful pub, restaurant or club. Sportsmen and politicians could do well to take note of his principles and ethos – if they did, they’d end up with the cake they wanted, knowing what candidate they were there to support and they’d have had music to dance to as well.

The beautiful game showcase kicks off in Brazil in 21 days time – hopefully the hosts have their careful planning and good strategy all in place. 

All it takes is teamwork …

SeatsIt’s only a ten minute drive along the A56 & A57 to get from Old Trafford to The Etihad but even though they’re in pretty close proximity to each other, the similarities in atmosphere within the two giant clubs ends there! ‘City’ are already talking about conquering Europe while Man-U ex-captain, Roy Keane is urging his old club to ‘get tough’ and is also suggesting that some other personalities need to step up to take responsibility for the Club’s showing over the season and not lay everything at Moyes’ doorstep.

A lot of what Keane says can be translated into one word, “teamwork.” Clearly, City was the more successful club of the two from Manchester that gelled as a team and they have the results to show for it. A disjointed team, for whatever reason will result in below average performance and sometimes even cause the whole shebang to leave the rails completely.

Sometimes the main players in a team forget that there are others who are also part of the same team, just not as prominent. Like the chap who carries the drinks, or the one who arranges the bus for the team to travel in, or the person who makes sure that nothing gets left behind in the change-room when the players go back to their hotel. They’re all part of the team but most people don’t even know they exist. And if their particular function breaks down, it impacts on the whole team – sometimes as a minor irritation and sometimes with catastrophic consequences.

Well, someone dropped the ball at Jamie’s Barbecoa Butchery recently and the whole team felt the impact. But, it only came to light after a freedom of information request was submitted (I suppose some things don’t liked being aired to the public). It revealed that the establishment had received a ‘hazardous‘ assessment and closed down to remedy the situation. This is not the first time this type of problem has plagued Jamie – last year his Portsmouth branch of his Italian chain paid £17 000.00 after pleading guilty to breaching the Food Safety Act.

Many establishments will agree with Jon Rutter and his team of professionals when they say that their stocktaker is definitely part of their team. They work in the background and most folk aren’t even aware that they exist. But without them the wheels of an operation can come off rather rapidly. Stocktaking services provide all the figures needed to keep up to date with exactly what is happening at the premises. Specialist stocktakers ensure that the their extensive experience avoids unnecessary wastage or losses (whether accidental or otherwise) and recommended action is passed on to the client to keep everything running smoothly. Just what a team needs! 

Some restaurants have had a team member suggest installing fish tanks as they can create an ambience of peace and tranquility. Others have tanks so customers can choose their own particular fish or crustacean to have prepared for them. One hotel in the Maldives has gone to the other extreme and has their restaurant built under water to give diners a view of the free-swimming fish, turtles and other sea creatures all around them.

The hotel is inviting the guests to “dine with the sharks” … hopefully the sharks don’t get confused and start thinking the ‘tank’ is showcasing diners for their benefit.

Grandpa, can I print you some lunch?

Can you imagine this email going out?

“Dear Jon Rutter – we have had a lot more elderly customers in our restaurant lately and some of them are “chew challenged” so please can you ensure that your stocktaker adds the new “smoothfood” products to our inventory. Chef will send through the menu choices later. Oh and we also need to budget for one of those 3-D things so we can print their food out for them – sincerely Restrauteur, from Pull-the-Other-One Diner”

Starter, entree, mains & dessert!

Starter, entree, mains & dessert!

Some German scientists/cooks have developed gel-food using molecular gastronomy as an alternative to folk who find it difficult to chew their food. The process works by taking the real McCoy and then using Heston-style alchemy turning it into easy-to-swallow gel that is then put through some kind of 3-D printer to present the food in the shapes and colours the normal dish would look like. The report is not too clear on how it works but I suspect that it is much the same as a cookie cutter might operate – put in the ingredients and pop out the finished article.

However, regardless of how much they paid the photographer though, the finished product doesn’t look like it would tickle the old taste buds. Just like taking a pill as a substitute for an entire meal in science fiction movies didn’t seem to appeal to everyone either. I wonder if this will take off?

What might take off, however is the trick an American brewer has revealed that allows a person to drink without getting drunk! Jim Koch says that taking a teaspoon of yeast before you drink will stop you getting drunk. He adds that taking in dry yeast isn’t too palatable so suggests that it can be added into yoghurt. He is also quick to point out that the process doesn’t completely eliminate the effects of alcohol, just reduces it.

Apparently the yeast transforms the alcohol into carbon, hydrogen and oxygen molecules so before the alcohol reaches the brain it is effectively “neutralized” before it causes drunkenness. Which is fine for people who do not suffer from gluten intolerance – for those who do, moderation is still the key!

Publicans might have to ask their stocktakers to source a good stock of yoghurt and dry yeast for their patrons so they can also offer this remedy to their punters. Some would be forgiven in thinking that this concoction now gives new meaning to the term “gastro pub.”

Even supermarket chains have taken to using ‘science’ to attract their customers and sell their wares. Have you ever wondered why, after a few weeks the item you always found in aisle 6 has been moved to a gondola in aisle 2? Or that the size of mayonnaise bottle you really want is on the bottom shelf and the packet of flour your family uses now appears next to bottles of beetroot instead of with other baking products?

The answer is all down to the marketing schemes and tactics psychologists suggest the supermarkets use to keep us buying things we don’t really want, or things that we weren’t thinking about but end up filling our trolleys with. And beware the red stickers – they doesn’t always mean a “special discount” – they can also mean “danger, higher price!”

Some shoppers prefer to forego science and technology and stick to a shopping list, eat what they like and drink in moderation – yeast free!

It’s all smoke & sundials …

nor in Llanfair PG

nor in Llanfair PG

Maybe he was just trying to compete with the speed with which Amazon delivers groceries. And he was so close to his depot too, only to have his journey cut short by the unfortunate accident he caused – trashing five other vehicles and a house. For all one knows the Tesco driver had been told to ‘shake a leg’ that day.

Perhaps the driver had been told about Amazon pulling out all stops to compete in the grocery-delivery business and that they were going to take on the big supermarket chains. Amazon boast that if a customer places an online order by 10am they will receive their delivery by dinnertime. And if you shell out more that £35.00 there is no delivery fee!

The report states that the driver was treated for shock. Perhaps the other vehicle-owners and the people in the house didn’t need treatment, but the report wasn’t that clear?

After last week’s revelations about the possibility of glasses with lines on them to indicate the amount of units in them, another marked glass has made its appearance. This time stocktakers can relax as it may not make up too much of their customer’s inventory they have to budget for as it won’t be compulsory. A pair of friends have perfected the ultimate range of “sunglasses” only not the type you wear on your face.

This is a sundial-on-a-beer-glass. Which is great news for those folk who are drinking outside, in sunny weather and somewhere along the 51st parallel of latitude who don’t have a watch or a mobile with a clock on it. So it is great if you happen to be in Canada, Germany or even Kazakhstan (not sure how popular it will be there…) – or anywhere else along that line of latitude you’ll be fine. The trick is knowing which way to align the glass so that it will accurately indicate the time. Jackie Jones quite rightly reflects that “there is nothing else like it on the market.” It does NOT come with a compass attached, so you’ll have to BYO.

Jon Rutter and his team of stocktakers have no need to worry about this time-telling-beer-glass being added to many clients stock, though. As the further north they go the possible usage of this quirky item wanes. The Scots won’t be able to enjoy at all, even when the sun does come out over Edinburgh, because they’re on 56°N.

How do you say it

Listen here!

The locals in Llanfairpwllgwyngyllgogerychwyrndrobwll-llantysiliogogogoch (affectionately, and most sensibly known as Llanfair PG by the residents) have launched a voluntary project of making their town a non-smoking zone, even outdoors! Predictably, the smokers lobby group ‘Forest’ is reported to be ‘fuming’ but the Anglesey council said that the scheme had been ‘widely welcomed.’

But this raises another question that doesn’t appear to have been answered – what about the e-ciggie proponents? Can they ‘power-up’ in Llanfair PG and will ‘Forest’ fight in their corner because there is no real smoke?

“Big Brother” also slips up from time to time …

Line Of Police Cars In EnglandMany have complained that we live in a society where our every move is scrutinized. Others embrace the concept arguing that if we aren’t doing anything wrong there is no need for concern. But Sophie Vaughan was minding her own business in traffic, in a traffic jam no less, when she took a sip from her Slush Puppy.

A sharp-eyed policeman on a bike spotted her actions and handed her a £100 fixed penalty for ‘driving without due care and attention.’ Perhaps he thought she would throw cold Slush Puppy in his face and felt he needed back-up, so he called for reinforcements and another three colleagues came to his support. Ms Vaughan will now have to go to court to have the 3 penalty points that came with the fine rescinded, even though there is no clarity in the law on whether eating or drinking while driving is illegal. The law merely states that ‘if you present a significant danger’ and if the police think ‘you are not in proper control of the vehicle.’ So it appears that this particular band of four officers felt that sitting in a stationery vehicle and sipping a drink rendered Ms Vaughan reckless.

But for the Met officer who was caught on camera, sipping at his drink while he was driving his patrol car there seems to be a bit of the pot calling the kettle black going on. I’m sure the Met would argue that police officers undergo stringent driver training before being placed in charge of a vehicle, so presumably being able to “sip-and-drive” comes into their training regime.

What happens if someone is seen chewing gum while driving?

Another ‘Big Brother’ moment occurred when it was mooted that pubs or restaurants should have glasses with lines marked on them that indicate how many units of alcohol are in the glass. The campaigners for this move appear to think that if the lines are prominently displayed on each glass then consumers will suddenly suffer a dose of ‘guilt and responsibility’ and only consume what the recommended plimsoll line indicates. Or consumers will decant their drinks into their own glasses or they will develop ‘line-blindness’ as a consequence.

If the move was introduced, would the Palace also follow suit at their State Functions? Would restaurants be able to order colour-coded lines on their glasses to match their décor? It would be a maître-d’s nightmare trying to get his table settings to look good in a Michelin-starred establishment with all those lines, logos and information printed on their finest crystal.

For hard-working stocktakers there was some cost-cutting good news from the USA recently. A 14 year old student in Pennsylvania has advised the USA Government how they can save $400m by making a simple adjustment to the way they print out things. He worked out and analysed that by merely changing the font on their documents from Times New Roman to Garamond the amount of ink saved on the less bulky font will save that massive amount of dosh!

Now if Jon Rutter and his professional team recommended a pub or restaurant change their menu fonts in order to be more profitable, it is unlikely to save them $400m – but the principle of using less ink on the fonts and not so many twiddly bits as decoration could reduce the number of times the print cartridges are changed, which mean savings. Stocktaker’s job done!

Or you could just use a blackboard – chalks are probably cheaper than paper and print cartridges. It would save more trees too.

“… we apologize for the inconvenience …” (it’s April Fools, and you’re it!)

Looking through the papers yesterday, or watching stories on the TV it was difficult to discern what was true or what were “April Fool” gags. Some of the real events should have fallen into the ‘you couldn’t make it up‘ category while others were just plainly bizarre to the extent that if you analyse any news story these days, they should all be of the “April Fool” variety.

Take the news that Tesco staff banned a customer from paying for his petrol using the £20 commemorative coins for instance. They then called the cops and banned him from the premises! Later they stuck up a sign saying,Please make sure you have significant funds to pay for your fuel. Sorry for any inconvenience. What’s really bizarre is the fake apology at the end … many folk will ask, when has a firm really been sorry for any inconvenience?

Another “you couldn’t make it up” event was Lady Gaga doing a “Big-Bird” impression in New York. That’s what happens when you let some celebrities go “free range” it seems.

Nike timeoutWhat is glaringly obvious is that Nike won’t be sorry for any of the inconvenience fans might face in wanting to purchase the Replica England Team World Cup shirt. At £90 each there’s an outcry at another rip-off to the extent that the Sports Minister is demanding Nike “rethink” – I wonder whether Nike will listen or ‘just do it’ anyway? Maybe that’s why their website was down. Possibly they were ‘rethinking’ as the Minister suggested, but they weren’t apologising.

And does the ECB’s gag on the news of Kevin Pietersen’s sacking actually help? The ECB might as well issue the following statement:

we apologise for the inconvenience of not letting you know the full story as to why we sacked Pietersen. We want you to speculate and spread rumours over the next number of months so that we can continue to say ‘no comment’ because we’ve been practising that line and it would be a pity to waste it.

There might have been some stocktaker’s eyes lighting up at the news that Heston Blumenthal was moving the Fat Duck down under for six months while the premises in Bray get a refurb. Heston intimated that he was shifting the eatery to Melbourne virtually lock, stock and even the sign to let the Aussies experience what his three-star dining is like. No ‘XXXX’ beer and beetroot with his burgers! He also said he was shifting the ‘whole team’ with him. And as Jon Rutter will tell you, a decent stocktaker is part of any team that makes a place profitable and function correctly. His role is just as vital as the sous chef or the front of house manager.

No one has yet confirmed whether this news of the move to the Antipodes is really an April Fool’s joke or whether it is serious. But if it is on the cards, then the £190.00 meal for two will see Sheila and Bruce shelling out AUD350.00.

But I’m sure the management will apologise to Bruce for this inconvenience, and of course they will mean it too.

Social media could go ‘viral’ …

0833-business-1100021594-10182013Nearly a year ago we made the point that like it or not, social media is here to stay. Some folk use it much more than others – either as tools to help their business, others, merely as a means to stay in touch with gossip and frivolous communications with friends.

One person (and maybe there are others too) use it as a form or revenge to vent their ire on bad or non-existent service. The case in point is when a Bristol graphic designer ordered and paid for a PS3 console from a Gumtree advertiser but his item never arrived. And when he couldn’t get hold of the ‘seller’ he realized he’d been conned out of his money. The police felt that there was little hope of ever catching the conman so Mr Joseph used his unlimited O2 contract to extract his revenge by sms. Having the conman’s mobile number he merely copied and pasted the entire works of Shakespeare into one message and sent it to him – all with one click. Mr Joseph’s iPhone automatically breaks the message down in over 29 000 messages of 160 words and merrily sends them on their way.

So if you happen to spot a Gumtree ad where someone is selling a “fully functional mobile that recites all Shakespeare’s plays” perhaps it would be the conman trying to relieve himself of an sms deluge.

One of the most well-known, some would say notorious, sites that people consult about checking on good and bad experiences, is Tripadvisor. Laughing Buddha owner Jin Cheng tells of how he spent years building his reputation on Tripadvisor but seems to have only negative reviews now owing to his ‘losing it’ with his customers and having 43 patrons walk out en masse without paying after the row over service. Police have commented that it is a ‘civil matter’ – some might suggest to the Kent Police that events were decidedly uncivil.

So with the Laughing Buddha’s decided lack of humour going viral in the most negative way, consider how a social media trend has had the opposite result and raised over £8m for charity. The idea of ladies with no make up,  posting ‘selfies’ on the internet was the unique idea of Fiona Cunningham. But it went further by her urging some friends to make a donation to a cancer charity when posting a ‘bare-faced’ picture and then issuing a challenge to some other friends. She said she was inspired by Kim Novak’s decision not to wear make up to the Oscars and she just took it further.

The recent good news the Chancellor declared also went viral – the news that the alcohol duty escalator was scrapped and the price of beer coming down spread pretty rapidly. The news was being ‘Tweeted’ as it happened so those sitting in pubs and following events knew about it straight away and probably ordered a celebratory pint immediately.

Jon Rutter and the team of professional stocktakers welcome this news with their customers – and they are also working on getting their own “How our stocktaking service can help YOU!” video on YouTube to spread the word too.

It seems that using social media is the effective way to share all types of information, not at all “Much ado about nothing,” it’s more about dealing with a tempest. We have Facebook, Twitter, Pinterest and more, is there a social media platform named ‘Shrew‘ yet?

“Does my bum look big on this bar stool?”

vegetablesA recent Oxfam report indicates that the Netherlands is the best place to eat. But before all the gastronomes rush to cross the Channel from the country in 13th position (Britain) the report is not referring to the quality of the restaurants. No, the study is taking all kinds of other factors into account like access to food and produce, affordability, and diet-related diseases etc. It’s referring to ‘healthiest diet.’ Other countries in the top 12 were Ireland, Belgium, Denmark, Sweden, Italy, Australia, Luxembourg and Portugal.

But the report indicates that the Dutch show tendencies towards obesity with nearly 20% of the population having a BMI (body mass index) of more than 30. In case you didn’t know, the ideal BMI is between 18 and 25. But just how the average person measures this is not made clear … “he looks like a 23 to me.”

“Never! Much closer to a 20… hardly any wobble at all!”

The good news for those who are watching their calorie count is that the JD Wetherspoon chain have made it easy to pop down to the pub and have a meal of under 500 calories. They haven’t limited the calorie count on their drinks yet, so it’s up to the diner to watch that part of their intake. Their dishes sound quite appetizing – not at all like a friend who was on a 500 calorie-per-dish diet and remarked that the pile of leaves on his plate served up by his missus didn’t look like it was enough to keep a slug happy!

Hopefully the kitchen staff in the Wetherspoon pubs have one of those ultra sensitive Blumenthal-style scales that measures everything to the grain. All they need is someone in their eating area whipping out their own Propoints scale and checking that their Caeser salad (sans bacon) is not a fraction over “the allowance for the day” and then kicking up a fuss. One wonders whether ‘calorie count’ is in Jon Rutter’s stocktaker’s brief when they comment on profit margins and discuss ways of maximising value.

More good news (of sorts) for punters is that the Government plan to extend opening hours beyond the final whistle when England play in the World Cup. (Remember the concern a while back about closing times and the relationship to when England play their matches in Brazil?) The curve ball regarding the relaxing of the hours the pubs can stay open is that the Whitehall spokesman said that they have allowed for England being in penalty shoot-outs. Let’s hope it doesn’t come down to that!

And for those pubs who don’t have sports channels to share football or other sports with their customers, Money-Makers have come up with some ideas of pulling in more business. One is that you could install a cinema room in your pub to keep the kids happy and occupied while mum and dad socialize with friends (… or weigh their salads). Another idea is to introduce ‘tribute dishes’ that let you share favourite meals or cuisines that famous people enjoyed. These, and other ideas have already been implemented by some establishments and they can attest to their success. Reports are that some of these moves “stimulate customer interest and also generate strong emotional attachment to the pub.”

If England have to go to penalties at 1 in the morning it would be hard to imagine what the “Roy Hodgson tribute meal” might be. The “strong emotional attachment” to certain pubs might backfire on the landlords!