Since the dawn of the professional era in sports the focus for the spectator has generally been on the spectacle of the event, whether it be football, motor racing or even darts. And as media has become more sophisticated and accessible there is hardly a gap when sport of some kind is not available to be watched and enjoyed.
So you can imagine the outcry across pubs and sitting rooms across the country when ITV decided that switching from the last tension-filled game of the French Open final wasn’t a priority so they turned it off. A “spokesman” was quick to point out that things had gone “… over the scheduled broadcast time etc etc” … but cynics may suggest that there was some technician sitting in front of a darkened console, who was not interested in tennis, who merely just flicked a switch according to the roster he had in front of him instead of actually thinking about the result of his action – after all, public relations aren’t his responsibility.
Perhaps there will be a different, tennis-loving “techie” on duty at ITV while Wimbledon is on.
Gone are the days too, when the result of a match tended to be played along the lines of the Olympic Creed, “The most important thing … is not to win but to take part …” This won’t sit well with many supporters of some teams at the World Cup in Brazil. You won’t get much of a smile from Roy Hodgson’s lads by telling them that it was only a game, and wasn’t it nice to take part?
Professionals who strive for success in any field will tell you that winning is everything. Even in the hospitality trade, success is measured in results and successful results usually translate into profits. Jon Rutter and his team of professional stocktakers can show you many examples of this truth. You can make the best soufflé in the world but if you’re not selling it for a profit it’s not contributing to your success.
Occasionally some strive for success without proper planning or attention to detail and then are found wanting. Like the holidaymakers who thought that climbing up a mountain in the Nevis Range was a bit of a stroll and had only packed their enthusiasm. They had to be rescued. If you happen to find a pair of flip-flops on the side of a Aonoch Mor sometime, they will be the ones a rescuer chucked away in anger as he had to carry their owner down on a stretcher.
But planning and strategy, while vital in any business, can be a bit like smoke-and-mirrors if you’re not careful and want to give the impression of prudential management, while in reality nothing changes. The prime example is the FIFA Exco (sport, again) who have decided that the recommendation of the Ethics Committee should be adhered to and that the awarding of bonuses should be banned. So they have stopped taking bonuses. Instead they have given themselves a 100% pay rise.
One punter commented, “Nice work if you can get it … but why do we even have FIFA Exco members being paid a salary? Oh yes, it’s for the love of the beautiful game.”